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© 2025 by Best Marketing Co.

it’s time you made the best decision for your business:

canadian inquiries:
250-425-5002

US inquiries:
480-797-5512

contact

it’s time you made the best decision for your business:

let's work together

canadian inquiries:
250-425-5002

US inquiries:
480-797-5512

contact

© 2025 by Best Marketing Co.

it's time you made the best decision for your business:

canadian inquiries:
250-425-5002

US inquiries:
480-797-5512

Contact

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© 2025 by Best Marketing Co.
About Us

canadian inquiries:
250-425-5002

 

US inquiries:
480-797-5512

 

info@bestmarketingco.ca

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Why Marketing Is Like Building IKEA Furniture

Writer's picture: Best Marketing CoBest Marketing Co

Marketing can seem complex, much like staring at a box of unassembled IKEA furniture. Yet, when you break it down, the process follows a logical path—strategy, content, execution, and troubleshooting—just like assembling your new bookshelf or table. In this blog, we’ll explore how marketing mirrors the everyday task of building IKEA furniture, offering clear insights into demystifying marketing complexities. By the end, you’ll see that with the right instructions, components, and approach, even the most intricate marketing campaigns can come together seamlessly.


Furniture building plans underneath a computer desk with the arm of the computer user in the side frame.
via DTS

Instructions = Your Strategy

Just as IKEA furniture comes with a step-by-step guide, your marketing strategy serves as the blueprint for your campaigns. A clear and actionable strategy ensures that every piece fits together. Without it, you risk missing critical steps, wasting time, and producing a disjointed effort.


Key Steps for a Solid Strategy:

  • Identify Your Goals: Like deciding where the new furniture fits in your space, outline your marketing objectives—brand awareness, lead generation, or sales growth.

  • Understand Your Audience: Your target audience is your instruction manual. Without understanding their needs, preferences, and pain points, your strategy will lack direction.

  • Outline the Steps: Break your strategy into manageable phases, just as IKEA breaks down assembly into logical stages. What happens first? What comes next?

  • Allocate Resources: Make sure you have the tools (budget, team, and time) needed to execute.


By following the instructions (your strategy), you’ll have a clear vision of what success looks like and how to achieve it.

A woman's arm hovering over a work desk. She is holding a pen, gesturing in a way that shows that she is in active discussion with coworkers.
via DTS

Pieces = Your Content/Assets

The pieces in the IKEA box represent the tangible elements of your marketing efforts—your content and assets. These include blog posts, social media graphics, videos, landing pages, email templates, and more. Each piece plays a vital role in the bigger picture.


Key Considerations for Your Content/Assets:

  • Consistency: Imagine mismatched screws in your IKEA box—chaos, right? Ensure your content aligns with your brand voice and visual identity.

  • Relevance: Like a chair missing a leg, irrelevant content disrupts the experience. Tailor your pieces to meet the needs and expectations of your audience.

  • Diversity: IKEA furniture often comes with optional features; likewise, diversify your content. Mix long-form blogs with bite-sized social media posts and videos.

  • Quality Control: Poorly crafted content is like a chipped tabletop—noticeable and damaging to your reputation. Invest in high-quality visuals, copy, and design.

When all the pieces are accounted for and in excellent condition, they form a cohesive and engaging marketing campaign.


Assembly = Execution of Campaigns

Now comes the fun (and sometimes frustrating) part—assembly. In marketing, execution is where your strategy and assets come to life. Whether it’s launching an email campaign or rolling out a social media blitz, the execution stage is critical to ensuring your efforts don’t end up as a wobbly shelf.

Tips for Smooth Assembly:

  • Follow the Strategy: Stick to the plan to avoid skipping steps or misplacing elements.

  • Assign the Right People: Just as you wouldn’t use the wrong tool for a job, ensure your team members are well-suited for their roles.

  • Use Analytics Tools: These are your equivalent of a level—tools like Google Analytics, HubSpot, or social media insights ensure everything stays on track.

  • Adjust as Needed: Sometimes, a screw goes missing. Be flexible and ready to adapt to unforeseen challenges.


Proper assembly ensures your marketing efforts are functional, impactful, and capable of achieving your desired results.


A desktop iMac computer on a black desk with grey coloured curtains behind it.
via DTS

Missing Parts? It All Falls Apart

No one enjoys finding out they’re missing a critical piece mid-assembly. In marketing, missing elements can derail your entire campaign. Whether it’s a lack of data insights, unresponsive platforms, or unclear communication, identifying and addressing these gaps is essential.

Common Marketing “Missing Pieces”:

  • Data Insights: Without analytics, you’re navigating in the dark. Collect and analyze data to refine your approach.

  • Technology: Missing the right tools (CRM, email marketing platforms, etc.) can stall your efforts.

  • Team Alignment: Miscommunication can lead to duplicated or neglected tasks.

  • Call to Action (CTA): Even a beautifully executed campaign will fall flat if you forget to include a clear, compelling CTA.

Addressing gaps before they become issues ensures your marketing efforts stay on track.

Build Your Marketing Masterpiece

Marketing doesn’t have to be overwhelming. Like building IKEA furniture, it requires a clear strategy (instructions), quality assets (pieces), effective execution (assembly), and an eye on potential gaps (missing parts). By following this approach, you’ll create campaigns that are not only functional but also impactful—the perfect addition to your brand’s success.

Ready to take your marketing strategy to the next level? Let’s build something amazing together. Contact us today to get started.

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