Instagram has no shortage of great features - but the question is, what does each feature accomplish, and how can they be best used? Check out the top seven features & what each of them can accomplish for you and your business.

Instagram Reels Are Great For Creating Exposure

Reach users who aren’t following you
Educate the followers you do have
Provide engaging & entertaining content

Instagram Stories Helps Connect & Sell To Your Audience

Selling to your audience
Humanize Your Business
Communicate messages that don’t need a post
Clickable links to help direct traffic to a website

Instagram Highlights Is A Showcase For Your Brand

Showcase Work, Reviews, Philosophies and More
Acts as a mini website - Showcase services
Answer FAQ’s
Explain processes and FYIs to users

Instagram Pinned Posts Are For Your Most Important Content

Quickly and effectively educate users on what your business is about
Relay key messages
Ensure users see desired posts during page visits

Instagram In Feed Posts Establish The Overall Brand

The face of your business
Communicate call to action to users
Encourgage engagement
Build and display your brand

Instagram Direct Messages Builds Relationships

Answer questions
Close sales
Humanize brand
Connect with users directly and form relationships

Instagram Live Establishes Authority

Build trust with users
Establish credibility
Answer questions in real-time from users
Provide more in-depth explanations and thoughts

Be sure to save & reference the next time you are deciding which features could be best utilized to accomplish your business goals!