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What Each Instagram Feature Can Accomplish For Your Business

Updated: Sep 19, 2022

Instagram has no shortage of great features - but the question is, what does each feature accomplish, and how can they be best used?


Check out the top seven features & what each of them can accomplish for you and your business.





Picture describing the benefits of Instagram Reels for businesses
Instagram Features For Business - Reels

Instagram Reels Are Great For Creating Exposure


  • Reach users who aren’t following you

  • Educate the followers you do have

  • Provide engaging & entertaining content





Picture describing the benefits of Instagram Stories for businesses
Instagram Features For Your Business - Stories

Instagram Stories Helps Connect & Sell To Your Audience


  • Selling to your audience

  • Humanize Your Business

  • Communicate messages that don’t need a post

  • Clickable links to help direct traffic to a website





Picture describing the benefits of Instagram Highlights for businesses
Instagram Features For Your Business - Highlights

Instagram Highlights Is A Showcase For Your Brand


  • Showcase Work, Reviews, Philosophies and More

  • Acts as a mini website - Showcase services

  • Answer FAQ’s

  • Explain processes and FYIs to users





Picture describing the benefits of Instagram Pinned Posts for businesses
Instagram Features For Your Business - Pinned Posts

Instagram Pinned Posts Are For Your Most Important Content


  • Quickly and effectively educate users on what your business is about

  • Relay key messages

  • Ensure users see desired posts during page visits





Picture describing the benefits of Instagram In-Feed Posts for businesses
Instagram Features For Your Business - In-Feed Posts

Instagram In Feed Posts Establish The Overall Brand


  • The face of your business

  • Communicate call to action to users

  • Encourgage engagement

  • Build and display your brand





Picture describing the benefits of Instagram Direct Messages for businesses
Instagram Features For Your Business - Direct Messages

Instagram Direct Messages Builds Relationships

  • Answer questions

  • Close sales

  • Humanize brand

  • Connect with users directly and form relationships





Picture describing the benefits of Instagram Live for businesses
Instagram Features For Your Business - IG Live

Instagram Live Establishes Authority


  • Build trust with users

  • Establish credibility

  • Answer questions in real-time from users

  • Provide more in-depth explanations and thoughts



Be sure to save & reference the next time you are deciding which features could be best utilized to accomplish your business goals!


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