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A Guide to Social Media KPI's: How Engagement Rate Works

There are many different metrics that can be tracked when managing social media performance, one of the most important KPIs for businesses to monitor is engagement rate. This article outlines everything you need to know about engagement rate, so you apply strategies to improve and scale your reach on your social channels.


What is social media engagement rate?

Engagement rate is a metric that measures the number of users who interact with a piece of content. This can include likes, comments, shares, and other forms of interaction.


It's a way to gauge how successful a piece of content is in terms of getting people to take action.


Why is social media engagement rate important?

Engagement rate is important because it's a good way to measure how successful your content is. If people are interacting with it, that means they're interested in what you have to say.


It's also a good indicator of whether or not your content is being seen by people who are likely to take action on it.


How do you calculate social media engagement rate?

To calculate your social media engagement rate, you need to take the number of interactions (likes, comments, shares, etc.) and divide it by the number of followers you have. This will give you a percentage that you can use to compare different pieces of content or social media platforms.




How can you improve social media engagement rate?

There are a few things you can do to improve your social media engagement rate. First, make sure you're creating quality content that people will want to interact with.


Second, post at times when your audience is most active. And finally, use social media management tools to help you keep track of engagement and measure your success over time.


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