Generating organic social media growth can be a daunting task, but it's by no means impossible. By using a combination of creativity and strategy, you can increase your reach and engagement without having to resort to paid ads.
Here are four tactics that you can use to get started.
1. Find Your Niche
The first step is to identify your niche or area of interest. This will help you attract like-minded individuals who are more likely to become engaged followers.
Once you've identified your niche, make sure to populate your profile with relevant content that will appeal to your target audience.
2. Be Active and Engaging
Another key to growing your following is to be active and engaging on social media. This means regularly posting interesting and valuable content, as well as responding to comments and questions from followers.
The more engaged you are, the more likely people are to stick around and continue following you.
3. Use #hashtags
Hashtags are a great way to reach new people and expand your reach on social media. When using hashtags, be sure to use relevant, popular ones that will attract individuals who are interested in your content.
Additionally, don't forget to use more specific, less commonly used hashtags that relate to your niche. These can help you reach a higher incidence of your target audience despite those hashtags being searched by a smaller volume of users.
4. Promote Your Page
Finally, don't forget to promote your social media pages in other places online and offline. Include links on your website or blog, mention them in your email signature, and print them out on business cards or flyers.
The more places people can find you, the more likely they are to follow you. Leverage any and all outgoing communication to convert on potential followers.
Here's just a start - but remember, consistency is key! Keep your audience engaged with relevant and thoughtful content, and you'll be well on your way to building your follower base and reaching those social media goals.